Best Ways to Market Yourself As a REALTOR®

As a REALTOR®, you need to be able to market yourself to potential clients. In a world that has become heavily reliant on technology, it is important to make sure you are using a modern approach to acquiring clients.

• Make use of your social media.

Nowadays, everyone’s head is always buried in their phone. Having a presence on social media, especially Instagram and Facebook will make you more visible to potential clients. Humans are visual creatures, so make sure your content is appealing to look at.

• Utilize your location.

Not only are you selling a home, but you are also selling the town. When you are marketing on social media, try to make your surrounding areas as appealing as possible. People want to live in a safe and comfortable area, so be sure to highlight those characteristics. 

• Create a Business Card.

Although it may seem old fashion, business cards are a personal touch that can often help you stand out. Consider making it a little bit different from a traditional business card, yet still remaining professional.

• Look at your competition.

If you are ever lacking a bit of inspiration, it won’t hurt to see what your competition is doing. This will allow you to see what is working for REALTORS® working in a similar demographic as you.

• Use professional images.

Like we said before, people like looking at visually appealing images. Hiring a professional photographer to shoot your images is an investment that will likely pay for itself. Photographers will take the stress out of photographing homes.

• Create an email subscription.

Use email to your advantage. Send out any promotions or exciting news in an email subscription. This will remind your subscribers that you are always able to help them in buying and selling homes.

• Ask for client testimonials.

After you are done working with a client, ask for a testimonial. This will give you a quoted review to use for marketing your business in the future. Potential clients are much more likely to believe another home buyer than they are to believe your mission statement.

Marketing yourself can be one of the hardest parts of real estate. Following these tips will help you reach your full potential as a REALTOR®. Here at Key Realty, we value helping our agents learn as much as possible to help grow their realty careers to their fullest potential.