The Other Side of Summer

For many years a friend of mine hosted an annual party that was attended by more than 100 people. It was held in his backyard - the setting around his house was a stone patio and a couple of wooded acres with a clearing where a live band would perform. We enjoyed some great music over the years. No matter that the leaves were already changing color, and the school year was about to begin - with an abundance of food and beverages contributing to the vibe, we celebrated and danced like summer would never end.

With Labor Day fast approaching, I am reminiscent of those summer parties - and thinking about how this relates to the current real estate market after having such a long run of incredible sales. The COVID pandemic resulted in some of the best years of my real estate career, and I’ve heard the same from many of my colleagues. So my question is: will we continue on in this groove as if it will never end, or…

The prognosticators are suggesting that a new day is dawning with regard to real estate, and the current trends are showing that houses are accumulating more Days On Market - with Price Reductions. These are stats we haven’t experienced for years. Another stat derived from the pandemic is the massive influx of new agents who timed their real estate career when it looked “easy.” They haven’t yet ridden the wave of a market change and are probably not prepared. Couple this with the fact that, on average, 87% of agents won’t survive 5 years in this industry - the result is a lot of agents wondering, “what did I get myself into?”

Enter Key Realty - a business model built to survive in all markets, and thrive in a shifting market. Every technology, tool, and training needed to conduct real estate transactions offered to our agents, without charging them a monthly fee, desk fee, transaction fee, franchise fee, or listing fee. 100% commission after an annual $4500 cap. Could this be the answer you are looking for?